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Tactical Influence: How I Countered an Insurgency with Words

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As an Infantry Platoon Leader in one of the most dangerous locations in Iraq, I was trying to figure out how to get local nationals to help me versus helping the insurgents.

Using a speech written by a billionaire as inspiration and The NY Times best-selling book, Influence, I opted out of traditional Army guidance to develop my own script and checklist to connect with the local populace. Guess what? It worked!

For decades I have been in the company of some of the greatest military leaders and have been a student of watching and implementing their greatest strengths and learning just as much (if not more) from the bad ones!

The lessons I used in Iraq were taken right from the playbook of one of the best sales training organizations in the country. Learn from my story how you can apply to yours.

A truly fun and amazing story of someone that is nothing special having to overcome daily attacks by rifle, rocket, mortar, and IED attacks and instead of fighting with force, learned the soft skills necessary to counter an insurgency in short order.

Why I Wrote Tactical Influence:

“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.”

Otto von Bismark

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If I Had Only Known About Money Then: Wisdom That Would Have Saved $1,000,000

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I’ve made a dozen financial mistakes that cost me over a million dollars. You can learn from my past mistakes and apply to your own life: you can win in the game of money and life. Each chapter is a lesson based on past mistakes I’ve personally encountered. The lessons learned are presented in a way to allow you to immediately apply to your own personal finances.

What Other People Say

“Mitch is the consummate professional—a master of tradecraft and an exceptional leader. He achieves ‘mission accomplished’ and in doing earns the trust of his Soldiers. They in turn buy into the next plan and the team.”
Maj General Efflandt

US Army

“The fundamental principles of social influence are universal—operating effectively across differing settings, circumstances, and populations—because they tap into fundamental human tendencies. Tactical Influence provides compelling illustration after compelling illustration of this point, with engaging accounts and instructive insights.”

Robert Cialdini

Influence At Work

“Mitch leads by example in all things – in combat, he could be counted on. His perspective is authentic and inspirational.”

Brigadier General Brown

US Army

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